Monika Bedi is �using� the show to gain national sympathy, while Rahul Mahajan is �using� it as a platform to rectify his cocaine-snorting image. And UK�s firebrand publicist Max Clifford is busy breaking the notorious Jade Goody�s �cancer story� to the world (note that she hired him a day before she entered the reality show). He�s again �using� the show as a public-sympathy platform. All of them are �paid� for all this personal revelation. And the channel is enjoying and �using� the sponsorship earnings too. It�s a vicious money circle, whether we like it or not. -
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